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资料来源: 王志弘的instagram
wangzhihong.com/Project
文章来源: 字美之道
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你是否经常经在设计过程中,遇到字体设计的难题,不会设计字体呢,我们以设计大师王志弘为例,看看大师都用什么字体。
提起王志弘,你一定看过他的书籍设计作品,的确,他的作品绝大多数是书籍设计,但他自己曾说过不希望被定位为书籍设计师,况且他也并不是只做书籍,譬如他曾为李健设计过唱片的包装,只能说,他的设计是将东方文化与西方的设计理念融合的非常好,并且形成了自己独具一格的设计风格。
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王志弘,台湾新生代设计师,AGI国际平面设计协会会员,1975年生于台北。2000年开始以个人工作室承接设计案至今,以平面设计为主,领域涵盖各类书籍、电影,及表演艺术活动等宣传制作物。2008年起与出版社合作,以INSIGHT 为名,发行一系列书籍,包括原研哉系列中文书籍。
1995年复兴商工广告设计科毕业,2000年成立个人工作室,并先后於2008年、2012年与出版社合作,自创INSIGHT、SOURCE书系,以设计、艺术为主题,引介如佐藤可士和、荒木经惟、原研哉、草间弥生、横尾忠则等人之著作。设计作品曾六度获台北国际书展金蝶奖之金奖、香港HKDA Design Awards葛西薰评审奖与银奖,并入选东京TDC。
对于设计的态度,王志弘坚持每一个细节都亲力亲为,把书籍看做一个有生命的整体去设计,创造绝佳的阅读体验,让读者像看一场电影般的享受过程。
谈到他的书籍设计,不得不提他设计的《你是人间四月天:林徽因作品全集》,林徽因是众人皆知的集美貌与才华于一身的民国女子,市面上关于林徽因的书籍也非常多,但是在设计上却大多落入俗套,生硬粗糙的图片配上拙劣的字体,或是简单的书法、留白... 这样的设计完全与林徽因的气质不相符。
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市面上比较常见的林徽因书籍封面设计
王志弘决定做一个完全不同于以往的设计,他从林徽因的诗中提炼了六个元素并将其符号化,运用在书籍封面中,这六个元素是:“星、雨、云、水、雪、花”。
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由于林徽因除文学成就之外,还是一位建筑学家,因此王志弘在封面上使用了建筑学家的网格线系统,让封面上的图文元素都依附于网格内,最终的设计效果呈现出了现代、优雅、诗意的视觉效果和质感。
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在王志弘的作品中,常常可以看到他对字体的创造性用法,有创意但不做作,非常的恰到好处,在他的精心编排下,每一个微小的创意点都成为了点石成金的因素。
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他很少在封面上使用图片,更多的是使用精炼的几何语言结合文字去表达书的主题内核,这也许是他的作品不落入俗套的一个主要原因。
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就像写文章不需要用华丽的辞藻也能写的精彩,王志弘用他的作品告诉我们,如何用最简单最朴素的字体和图形元素传达出精准的气质。
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那么,王志弘在做设计的时候常用哪些字体呢?知乎上的虎卅泓总结了以下字体,分别是:
中文字体
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Font |文鼎CS中黑
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Font |华康明体
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Font |蒙纳长宋
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Font |方正姚体
日文字体
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Font |深泽龙明
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Font |柊野方体、柊野圆体
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Font |森泽太ゴB101
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Font |森泽カク明
当「华康明体」不够理想时,可以选择「柊野明体(ヒラギノ明朝)」来代替。
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Font | 华康明体 VS 柊野明体
如今,柊野明体 Hiragino Mincho 已经成为了MAC系统的内嵌字体,可见苹果公司对设计的执着追求。
西文字体
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Font | Lenga+蒙纳宋
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Font |Sabon Next LT
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Font |DIN Next Slab
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Font | DIN Next LT
你平时都使用什么字体呢?
一起来聊聊
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